WORLD BOOK SELECTS JRL GROUP AS BRAND LICENSING AGENCY
World Book, Inc. has selected JRL Group, a leading brand licensing agency, as its exclusive licensing agency. JRL Group will develop a strategic licensing program that leverages the World Book brand’s unique attributes: expansive, informative, engaging, and inspiring.
A leader in reference and education publishing for over 100 years, World Book offers up-to-date and authoritative information on almost every topic imaginable-from STEM (Science, Technology, Engineering, Math) subjects to historical and current events and everything in between. Today, World Book delivers its content to customers worldwide through various media, including online, audio, mobile, eBooks, and print. More than 100 million students throughout the world have access to World Book solutions.
“The World Book licensing program will use our trusted and recognized brand to introduce exciting new products that are kid-tested and parent-approved! We look forward to working with JRL Group to establish World Book as a premier licensed brand,” stated Geoff Broderick, World Book President.
Initial product categories include Toys, Games, Puzzles, Science Kits, Telescopes, Globes, School Supplies, Publishing, Interactive Learning Aids, Educational Audio and Video products, and more.
“World Book is a name that is synonymous with learning and education. We are honored to have been selected to represent such an iconic brand,” stated Andrew Lieb, President of JRL Group. “World Book’s world-renowned name, coupled with its extensive library of articles, illustrations, and content, make this licensing program a truly unique opportunity. World Book is positioned to provide supplemental learning products that reach beyond the classroom in fun yet challenging ways,” Lieb added.