New Watch Collection Now Available for Race Fans

DEERFIELD, IL (February 18, 2020)—JRL Group, Inc., a full-service licensing agency announced today it has negotiated a licensing partnership between the National Hot Rod Association (NHRA) and Game Time for a series of NHRA Premier Watches.

The NHRA is the world’s largest motorsports sanctioning body. Since its inception in 1951, the National Hot Rod Association has been the preeminent force in the world of Drag Racing and Hot Rodding. The NHRA fields race teams with over 11,000 horsepower that reach extreme speeds of over 300mph in just under 4 seconds!


NHRA Black Pioneer Series — A full line of stylized watches that tap into the rich history of NHRA speed and motor culture with a vintage twist. The initial run includes models named Nitro, Vintage Pioneer, Disturbing the Peace, and NHRA ’62 Nationals, with each face styled after iconic NHRA logos and artwork with price ranging from $39.95 – $129.95.

The NHRA line of watches are available now at https://gametimewatch.com/nhra/  and will also be available at other online and brick & mortar stores later in 2020.

 ‘We are excited to work with Game Time to expand the NHRA brand into new product categories and distribution channels with uniquely designed products that capture the iconic culture of NHRA Championship Racing,” said Andrew Lieb, President of JRL Group.

The NHRA Licensing Program will continue to focus on lifestyle products such as apparel and accessories, home decor as well as items for the garage for the serious race enthusiast such as automotive accessories, automotive tools, appearance and other automotive related products.