WORLD BOOK SELECTS JRL GROUP AS BRAND LICENSING AGENCY
World Book, Inc. has selected JRL Group, a leading brand licensing agency, as its exclusive licensing agency. JRL Group will develop a strategic licensing program that leverages the World Book brand’s unique attributes: expansive, informative, engaging, and inspiring. Initial product categories include Toys, Games, Puzzles, Science Kits, Telescopes, Globes, School Supplies, Publishing, Interactive Learning Aids, Educational Audio and Video products, and more.
READ MORENHRA MELLO YELLO DRAG RACING RETURNS BEGINNING WITH TWO INDIANAPOLIS EVENTS IN JULY
NHRA Drag Racing will return to the world stage in a major way in mid-July, relaunching its Mello Yello Drag Racing Series and associated programs with events on back-to-back weekends at famed Lucas Oil Raceway in Indianapolis that will serve as the launch point for 15 more NHRA Mello Yello Drag Racing Series events that will follow.
READ MORECONSUMER GUIDE CAR STUFF PODCAST SURPASSES 10,000 DOWNLOADS
Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.
READ MORENHRA PARTNERS WITH GAME TIME WATCHES
NHRA Partners with Game Time Watches. A full line of stylized watches that tap into the rich history of NHRA speed and motor culture with a vintage twist.
READ MOREGINSU PARTNERS WITH JRL GROUP TO LAUNCH BRAND LICENSING PROGRAM
Ginsu knife sets have been a mainstay in the cutlery industry since its launch in 1978. JRL Group will identify licensing partners that extend the Ginsu brand to complimentary product categories including cooking utensils and accessories, publishing, food & beverage, and housewares, among others.
READ MORENHRA ACCELERATES WITH JRL GROUP
The National Hot Rod Association, also known as NHRA Drag Racing, has appointed JRL Group to manage and expand a comprehensive licensing program under the NHRA brand. The National Hot Rod Association is the world’s largest motorsports sanctioning body.
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