MEDL Mobile and Encyclopaedia Britannica ® Introduce New Feature to U.S. Presidents App to Celebrate President’s Day

Fountain Valley, CA (February, 2014) – MEDL Mobile, Inc. a pioneer in the creation, development, marketing and monetization of mobile apps, and Encyclopaedia Britannica announced today an update to their mobile app, “Britannica Kids: U.S. Presidents,” just in time for President’s Day.

The app, which launched at the start of 2012, includes games, facts and quizzes on each president’s birthday, First Lady, vice president, and a number of interesting fast facts. Now users will experience a mobilized, educational and factual biography for all 44 U.S. presidents. Each president’s biography is chronologically listed from early life to education, to political career and presidential term.

In addition, “Britannica Kids: U.S. Presidents” will have improved functionality and a more compatible user interface that is optimized for iPhone 5 and the iOS 6 operating system, allowing users to smoothly navigate through the app. Enhanced functionality for iPad 3 is forthcoming.

“The biography feature adds more depth to the app. With a touch of the finger kids can now learn more about each president’s life,” said Dave Swartz, MEDL Mobile President and CCO. “This feature allows kids to easily explore the forefathers of our country and the nation’s chief executives of the present day.”

The new feature is available for iPhone, iPad and iPad2. Download for iOS here:

About MEDL Mobile
The Company develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. The Company licenses its technology and performs custom development for key clients such as, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the company to grow the overall library of technology greatly extending the potential reach of the Mobile Brain. The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, MTV’s Pauly D, Cheech & Chong, Rampage Jackson and Marlee Matlin. The Company is establishing a business model in which it expects to generate multiple revenue streams, including development fees, download and in-app purchases, advertising, sponsorship and licensing of technology. User analytics are collected by the Company’s growing Mobile Brain which processes user data in order to create better distribution and monetization of mobile applications. The Company’s Software Development Kit (SDK) consists of a growing suite of tools which have been designed to help developers to better market and monetize their mobile applications. For more information about MEDL Mobile, please visit

About Encyclopaedia Britannica
Encyclopaedia Britannica, Inc. is a global leader in education publishing whose products are available in many media, including online and wireless devices. A pioneer in electronic publishing since the early 1980s, the company markets a variety of curriculum products for online learning in schools and libraries, , language-study resources,  e-books, encyclopedias and other reference works, and language products through its Merriam-Webster subsidiary.  Many of them are available at The company makes its headquarters in Chicago.

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For more information about MEDL Mobile, please visit