STRENGTHENING BRANDS
THROUGH STRATEGIC PARTNERSHIPS

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JRL Group is a full service agency specializing in both outbound and inbound licensing programs as well as strategic corporate alliances. We have a proven track record in creating and managing successful partnerships that deliver significant tangible and intangible benefits.

SERVICES WE OFFER

brand-representation

Brand Representation

Through a methodical approach, we help our clients strategically leverage their brand equity into seamless extensions that generate significant revenue.

brand-acquisition

Brand Acquisition

Consumers desire brands and we help our clients with development and implementation of in-bound licensing strategies.

marketing-partnership

Marketing Partnerships

We create value through marketing partnerships that align your brand with the right partners to meet your business objectives.

CASE STUDIES

NEWS & ARTICLES

JRL Group Assists Ginsu Katana Launch with a Collection of Unmatched Knives True to the Japanese Tradition

Mar 1, 2023

    Ginsu®, one of the most well-known cutlery brands in the market, announced the launch of the Ginsu Katana…

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Trailer, Video of Game Play: ‘NHRA Speed for All’ Video Game Designed to Check All the Boxes

Aug 27, 2022

NHRA Speed For All video game on Xbox, Playstation, and PC

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WORLD BOOK SELECTS JRL GROUP AS BRAND LICENSING AGENCY

Apr 22, 2021

World Book, Inc. has selected JRL Group, a leading brand licensing agency, as its exclusive licensing agency. JRL Group will develop a strategic licensing program that leverages the World Book brand’s unique attributes: expansive, informative, engaging, and inspiring. Initial product categories include Toys, Games, Puzzles, Science Kits, Telescopes, Globes, School Supplies, Publishing, Interactive Learning Aids, Educational Audio and Video products, and more.

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NHRA MELLO YELLO DRAG RACING RETURNS BEGINNING WITH TWO INDIANAPOLIS EVENTS IN JULY

Jul 8, 2020

NHRA Drag Racing will return to the world stage in a major way in mid-July, relaunching its Mello Yello Drag Racing Series and associated programs with events on back-to-back weekends at famed Lucas Oil Raceway in Indianapolis that will serve as the launch point for 15 more NHRA Mello Yello Drag Racing Series events that will follow.

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CONSUMER GUIDE CAR STUFF PODCAST SURPASSES 10,000 DOWNLOADS

Jun 19, 2020

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

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NHRA PARTNERS WITH GAME TIME WATCHES

Feb 8, 2020

NHRA Partners with Game Time Watches. A full line of stylized watches that tap into the rich history of NHRA speed and motor culture with a vintage twist.

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GINSU PARTNERS WITH JRL GROUP TO LAUNCH BRAND LICENSING PROGRAM

Jul 30, 2019

Ginsu knife sets have been a mainstay in the cutlery industry since its launch in 1978. JRL Group will identify licensing partners that extend the Ginsu brand to complimentary product categories including cooking utensils and accessories, publishing, food & beverage, and housewares, among others.

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NHRA ACCELERATES WITH JRL GROUP

Apr 19, 2019

The National Hot Rod Association, also known as NHRA Drag Racing, has appointed JRL Group to manage and expand a comprehensive licensing program under the NHRA brand. The National Hot Rod Association is the world’s largest motorsports sanctioning body.

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2019 Consumer Guide® Automotive Best Buy Awards

Feb 7, 2019

2019 Consumer Guide Automotive Best Buy Awards presented at 2019 Chicago Auto Show

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