Toys

WORLD BOOK SELECTS JRL GROUP AS BRAND LICENSING AGENCY

World Book, Inc. has selected JRL Group, a leading brand licensing agency, as its exclusive licensing agency. JRL Group will develop a strategic licensing program that leverages the World Book brand’s unique attributes: expansive, informative, engaging, and inspiring. Initial product categories include Toys, Games, Puzzles, Science Kits, Telescopes, Globes, School Supplies, Publishing, Interactive Learning Aids, Educational Audio and Video products, and more.

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NHRA ACCELERATES WITH JRL GROUP

The National Hot Rod Association, also known as NHRA Drag Racing, has appointed JRL Group to manage and expand a comprehensive licensing program under the NHRA brand. The National Hot Rod Association is the world’s largest motorsports sanctioning body.

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Encyclopaedia Britannica® Expands Licensing Program with Phoenix International Publications

Deerfield, Illinois (December 1, 2014) – JRL Group announced it has secured a licensing partnership between Encyclopaedia Britannica, Inc. and Phoenix International Publications, Inc. to develop and market a line of high-quality educational products under the Britannica Kidsbrand. JRL Group is Encyclopaedia Britannica’s exclusive licensing agency. “We look forward to working with the team at Phoenix International…

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