Licensing

Nifty Home Products Debuts Complete Line of Betty Crocker™ Bakeware and Cookware at International Home and Housewares Show

Madison Lake, MN (March 7, 2016) —In a partnership brokered by JRL Group, Nifty Products debuted its Betty Crocker™ branded bakeware and cookware accessories at the International Home and Housewares Show in Chicago. The collection of bakeware and cookware accessories is designed to provide the home cook with simple solutions and make working in the…

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JRL Group Selected to Represent Estwing Tools

Deerfield, Illinois (May 20, 2015) — JRL Group, a full service licensing agency, has been selected to represent Estwing Tools, known as the world’s first and finest line of solid steel hammers. JRL Group will develop and manage a comprehensive licensing program under the Estwing brand targeting professional and DIY enthusiasts. Since 1923, Estwing has…

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A Full Throttle Partnership Between Cobra Electronics and Harley-Davidson®

Deerfield, Illinois (December 16, 2014)—JRL Group, Inc., a full-service licensing agency, announced today it has negotiated a licensing partnership between Cobra Electronics Corporation and the Harley-Davidson Motor Company for a special limited-edition Harley-Davidson branded CB radio. JRL Group is Cobra Electronics’ licensing agency. “Cobra has been a leading designer and marketer of Citizens Band (CB)…

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Encyclopaedia Britannica® Expands Licensing Program with Phoenix International Publications

Deerfield, Illinois (December 1, 2014) – JRL Group announced it has secured a licensing partnership between Encyclopaedia Britannica, Inc. and Phoenix International Publications, Inc. to develop and market a line of high-quality educational products under the Britannica Kidsbrand. JRL Group is Encyclopaedia Britannica’s exclusive licensing agency. “We look forward to working with the team at Phoenix International…

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