Licensing

Billy Goat’s Famous ‘Cheezborgers’ Coming To Jewel-Osco Stores

Cheezborger!  Cheezborger! Cheezborger! The famous “Cheezborgers” sold by Billy Goat Tavern, a Chicago institution, now available at all Jewel-Osco stores. The frozen beef patties — which despite the nickname will not come with cheese —launched at all Jewel’s 186 locations this month. The patties will be available in two sizes: a 3.2-ounce version dubbed “The Original” that’s meant to be stacked (the…

Read More

World Famous Billy Goat® Tavern Expands Into Licensing

Chicago, Illinois  (June 9, 2016) -Steeped in over 80 years of rich tradition, The Billy Goat has appointed JRL Group as its exclusive licensing agency to develop and manage a comprehensive licensing program. The iconic Billy Goat is known throughout the world. – not just for its famous “CHEEZBORGER, CHEEZBORGER, CHEEZBORGER!™ and NO FRIES, CHEEPS!™ (thanks to the legendary Saturday Night Live skit featuring…

Read More

Nifty Home Products Debuts Complete Line of Betty Crocker™ Bakeware and Cookware at International Home and Housewares Show

Madison Lake, MN (March 7, 2016) —In a partnership brokered by JRL Group, Nifty Products debuted its Betty Crocker™ branded bakeware and cookware accessories at the International Home and Housewares Show in Chicago. The collection of bakeware and cookware accessories is designed to provide the home cook with simple solutions and make working in the…

Read More

JRL Group Selected to Represent Estwing Tools

Deerfield, Illinois (May 20, 2015) — JRL Group, a full service licensing agency, has been selected to represent Estwing Tools, known as the world’s first and finest line of solid steel hammers. JRL Group will develop and manage a comprehensive licensing program under the Estwing brand targeting professional and DIY enthusiasts. Since 1923, Estwing has…

Read More

A Full Throttle Partnership Between Cobra Electronics and Harley-Davidson®

Deerfield, Illinois (December 16, 2014)—JRL Group, Inc., a full-service licensing agency, announced today it has negotiated a licensing partnership between Cobra Electronics Corporation and the Harley-Davidson Motor Company for a special limited-edition Harley-Davidson branded CB radio. JRL Group is Cobra Electronics’ licensing agency. “Cobra has been a leading designer and marketer of Citizens Band (CB)…

Read More

Encyclopaedia Britannica® Expands Licensing Program with Phoenix International Publications

Deerfield, Illinois (December 1, 2014) – JRL Group announced it has secured a licensing partnership between Encyclopaedia Britannica, Inc. and Phoenix International Publications, Inc. to develop and market a line of high-quality educational products under the Britannica Kidsbrand. JRL Group is Encyclopaedia Britannica’s exclusive licensing agency. “We look forward to working with the team at Phoenix International…

Read More