Housewares
GINSU PARTNERS WITH JRL GROUP TO LAUNCH BRAND LICENSING PROGRAM
Ginsu knife sets have been a mainstay in the cutlery industry since its launch in 1978. JRL Group will identify licensing partners that extend the Ginsu brand to complimentary product categories including cooking utensils and accessories, publishing, food & beverage, and housewares, among others.
Read MoreNHRA ACCELERATES WITH JRL GROUP
The National Hot Rod Association, also known as NHRA Drag Racing, has appointed JRL Group to manage and expand a comprehensive licensing program under the NHRA brand. The National Hot Rod Association is the world’s largest motorsports sanctioning body.
Read MoreNifty Home Products Debuts Complete Line of Betty Crocker™ Bakeware and Cookware at International Home and Housewares Show
Madison Lake, MN (March 7, 2016) —In a partnership brokered by JRL Group, Nifty Products debuted its Betty Crocker™ branded bakeware and cookware accessories at the International Home and Housewares Show in Chicago. The collection of bakeware and cookware accessories is designed to provide the home cook with simple solutions and make working in the…
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