Apparel
NHRA MELLO YELLO DRAG RACING RETURNS BEGINNING WITH TWO INDIANAPOLIS EVENTS IN JULY
NHRA Drag Racing will return to the world stage in a major way in mid-July, relaunching its Mello Yello Drag Racing Series and associated programs with events on back-to-back weekends at famed Lucas Oil Raceway in Indianapolis that will serve as the launch point for 15 more NHRA Mello Yello Drag Racing Series events that will follow.
Read MoreNHRA PARTNERS WITH GAME TIME WATCHES
NHRA Partners with Game Time Watches. A full line of stylized watches that tap into the rich history of NHRA speed and motor culture with a vintage twist.
Read MoreNHRA ACCELERATES WITH JRL GROUP
The National Hot Rod Association, also known as NHRA Drag Racing, has appointed JRL Group to manage and expand a comprehensive licensing program under the NHRA brand. The National Hot Rod Association is the world’s largest motorsports sanctioning body.
Read MoreWorld Famous Billy Goat® Tavern Expands Into Licensing
Chicago, Illinois (June 9, 2016) -Steeped in over 80 years of rich tradition, The Billy Goat has appointed JRL Group as its exclusive licensing agency to develop and manage a comprehensive licensing program. The iconic Billy Goat is known throughout the world. – not just for its famous “CHEEZBORGER, CHEEZBORGER, CHEEZBORGER!™ and NO FRIES, CHEEPS!™ (thanks to the legendary Saturday Night Live skit featuring…
Read MoreJRL Group Announces Two New Licensing Deals for American Racing®
DEERFIELD, IL (May 1, 2012) — JRL Group, Inc., a full-service licensing agency announced today it has negotiated two new licensing partnerships for American Racing, the iconic market leader of performance and off-road wheels. Recognized for over 50 years, American Racing continues to be one of the most prestigious wheel brands in the world. In…
Read More