The National Hot Rod Association, also known as NHRA Drag Racing, has appointed JRL Group to manage and expand a comprehensive licensing program under the NHRA brand. The National Hot Rod Association is the world’s largest motorsports sanctioning body.

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World Famous Billy Goat® Tavern Expands Into Licensing

Chicago, Illinois  (June 9, 2016) -Steeped in over 80 years of rich tradition, The Billy Goat has appointed JRL Group as its exclusive licensing agency to develop and manage a comprehensive licensing program. The iconic Billy Goat is known throughout the world. – not just for its famous “CHEEZBORGER, CHEEZBORGER, CHEEZBORGER!™ and NO FRIES, CHEEPS!™ (thanks to the legendary Saturday Night Live skit featuring…

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JRL Group Announces Two New Licensing Deals for American Racing®

DEERFIELD, IL (May 1, 2012) — JRL Group, Inc., a full-service licensing agency announced today it has negotiated two new licensing partnerships for American Racing, the iconic market leader of performance and off-road wheels. Recognized for over 50 years, American Racing continues to be one of the most prestigious wheel brands in the world. In…

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