NHRA Accelerates with JRL Group

Deerfield, IL  (July 16th, 2019)— The National Hot Rod Association, also known as NHRA Drag Racing, has appointed JRL Group to manage and expand a comprehensive licensing program under the NHRA brand.

The National Hot Rod Association is the world’s largest motorsports sanctioning body. Since its inception in 1951, the National Hot Rod Association has been the preeminent force in the world of Drag Racing and Hot Rodding.  The NHRA fields race teams with over 11,000 horsepower that reach extreme speeds of over 300mph in just under 4 seconds!

“There’s nothing like it in all of sports. The speed, the acceleration, the sound, the technology, it is the most unbelievable sensory experience in motorsports. It is like standing next to the launch of the Space Shuttle,” stated Andrew Lieb, President, JRL Group.  “For decades the NHRA has been recognized as the premier sanctioning body in motorsports with not only legendary teams and drivers racing down the track, but extremely loyal fans that are passionate about the sport they love. We are very excited about the licensing opportunities and we plan to leverage the NHRA’s rich heritage as well as its best-in-class reputation to deliver high quality products for these loyal fans.”

The NHRA Mello Yello Drag Racing Series includes 24 national events televised exclusively with Fox Sports Network.  FOX Sports networks airs more than 550 hours of programming and is highlighted by 17 live race-day shows, including four on FOX’s national network, in addition to primetime Friday night qualifying shows. NHRA is also the #1 Most Engaged Motorsport across Social Media Platforms.

Categories available for licensing include:

  • Lifestyle Apparel & Accessories
  • Automotive Tools and Accessories
  • Garage Accessories
  • Electronics
  • Housewares
  • Toys
  • Gifts & Novelties
  • Collectibles
  • Publishing
  • Outdoor Recreation

Headquartered in Glendora, Calif., NHRA is the primary sanctioning body for the sport of drag racing in the United States. NHRA presents 24 national events featuring the NHRA Mello Yello Drag Racing Series, NHRA Lucas Oil Drag Racing Series and NHRA J&A Service Pro Mod Drag Racing Series. NHRA provides competition opportunities for drivers of all levels in the NHRA Summit Racing Series and the NHRA Drags: Street Legal Style presented by AAA. NHRA also offers the Summit Racing Jr. Drag Racing League for youth ages 5 to 17. In addition, NHRA owns and operates five racing facilities: Atlanta Dragway in Georgia; Auto-Plus Raceway at Gainesville in Florida; National Trail Raceway in Ohio; Lucas Oil Raceway at Indianapolis; and Auto Club Raceway at Pomona in Southern California. For more information, log on to NHRA.com, or visit the official NHRA pages on FacebookYouTube and Twitter.