JRL Group is a full service agency specializing in both outbound and inbound licensing programs as well as strategic corporate alliances. We have a proven track record in creating and managing successful partnerships that deliver significant tangible and intangible benefits.
We create and manage long-term strategic partnershipsthat move our client’s business forward.
Through a methodical approach, we help our clients strategically leverage their brand equity into seamless extensions that generate significant revenue.
Consumers desire brands and we help our clients with development and implementation of in-bound licensing strategies.
We create value through marketing partnerships that align your brand with the right partners to meet your business objectives.
World Book, Inc. has selected JRL Group, a leading brand licensing agency, as its exclusive licensing agency. JRL Group will develop a strategic licensing program that leverages the World Book brand’s unique attributes: expansive, informative, engaging, and inspiring. Initial product categories include Toys, Games, Puzzles, Science Kits, Telescopes, Globes, School Supplies, Publishing, Interactive Learning Aids, Educational Audio and Video products, and more.READ MORE
NHRA Drag Racing will return to the world stage in a major way in mid-July, relaunching its Mello Yello Drag Racing Series and associated programs with events on back-to-back weekends at famed Lucas Oil Raceway in Indianapolis that will serve as the launch point for 15 more NHRA Mello Yello Drag Racing Series events that will follow.READ MORE
Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.READ MORE