STRENGTHENING BRANDS THROUGH STRATEGIC PARTNERSHIPS

icon-blue

JRL Group is a full service agency specializing in both outbound and inbound licensing programs as well as strategic corporate alliances. We have a proven track record in creating and managing successful partnerships that deliver significant tangible and intangible benefits.

WHAT WE DO

We create and manage long-term strategic partnerships
that move our client’s business forward.

brand-representation

Brand Representation

Through a methodical approach, we help our clients strategically leverage their brand equity into seamless extensions that generate significant revenue.

brand-acquisition

Brand Acquisition

Consumers desire brands and we help our clients with development and implementation of in-bound licensing strategies.

marketing-partnership

Marketing Partnerships

We create value through marketing partnerships that align your brand with the right partners to meet your business objectives.

OUR WORK

NEWS & ARTICLES

Ginsu Partners with JRL Group to Launch Brand Licensing Program

Jul 30, 2019

Four Decades of History is Just the Beginning for Ginsu   Cincinnati, OH (July 30, 2019) – Ginsu, one of…

READ MORE

NHRA Accelerates with JRL Group

Jul 16, 2019

The National Hot Rod Association, also known as NHRA Drag Racing, has appointed JRL Group to manage and expand a comprehensive licensing program under the NHRA brand.

READ MORE

2019 Consumer Guide® Automotive Best Buy Awards

Feb 7, 2019

2019 Consumer Guide Automotive Best Buy Awards presented at 2019 Chicago Auto Show

READ MORE