STRENGTHENING BRANDS THROUGH STRATEGIC PARTNERSHIPS

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JRL Group is a full service agency specializing in both outbound and inbound licensing programs as well as strategic corporate alliances. We have a proven track record in creating and managing successful partnerships that deliver significant tangible and intangible benefits.

WHAT WE DO

We create and manage long-term strategic partnerships
that move our client’s business forward.

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Brand Representation

Through a methodical approach, we help our clients strategically leverage their brand equity into seamless extensions that generate significant revenue.

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Brand Acquisition

Consumers desire brands and we help our clients with development and implementation of in-bound licensing strategies.

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Marketing Partnerships

We create value through marketing partnerships that align your brand with the right partners to meet your business objectives.

OUR WORK

NEWS & ARTICLES

Trailer, Video of Game Play: ‘NHRA Speed for All’ Video Game Designed to Check All the Boxes

Aug 27, 2022

NHRA Speed For All video game on Xbox, Playstation, and PC

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WORLD BOOK SELECTS JRL GROUP AS BRAND LICENSING AGENCY

Apr 22, 2021

World Book, Inc. has selected JRL Group, a leading brand licensing agency, as its exclusive licensing agency. JRL Group will develop a strategic licensing program that leverages the World Book brand’s unique attributes: expansive, informative, engaging, and inspiring. Initial product categories include Toys, Games, Puzzles, Science Kits, Telescopes, Globes, School Supplies, Publishing, Interactive Learning Aids, Educational Audio and Video products, and more.

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NHRA MELLO YELLO DRAG RACING RETURNS BEGINNING WITH TWO INDIANAPOLIS EVENTS IN JULY

Jul 8, 2020

NHRA Drag Racing will return to the world stage in a major way in mid-July, relaunching its Mello Yello Drag Racing Series and associated programs with events on back-to-back weekends at famed Lucas Oil Raceway in Indianapolis that will serve as the launch point for 15 more NHRA Mello Yello Drag Racing Series events that will follow.

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