STRENGTHENING BRANDS THROUGH STRATEGIC PARTNERSHIPS

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JRL Group is a full service agency specializing in both outbound and inbound licensing programs as well as strategic corporate alliances. We have a proven track record in creating and managing successful partnerships that deliver significant tangible and intangible benefits.

WHAT WE DO

We create and manage long-term strategic partnerships
that move our client’s business forward.

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Brand Representation

Through a methodical approach, we help our clients strategically leverage their brand equity into seamless extensions that generate significant revenue.

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Brand Acquisition

Consumers desire brands and we help our clients with development and implementation of in-bound licensing strategies.

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Marketing Partnerships

We create value through marketing partnerships that align your brand with the right partners to meet your business objectives.

OUR WORK

NEWS & ARTICLES

The Weather Company Selects JRL Group as Exclusive Licensing Agency

May 7, 2026

The Weather Company has appointed JRL Group as its exclusive licensing agency for its owned ​​​​The Weather Channel® brand, one of the most trusted U.S. brands and the world’s leading weather provider. This move expands the brand’s reach into new manufactured consumer product categories that align with its legacy of reliability, preparedness, and innovation.

Westinghouse Appoints JRL Group as Brand Licensing Agency

Nov 20, 2025

Westinghouse, a globally recognized brand with a legacy of innovation spanning more than a century, has named JRL Group as…

Official NHRA Drag Racing mobile game coming in Summer 2026

Oct 29, 2025

NHRA, in collaboration with Concrete Software and GameMill Entertainment, has announced the development of the official NHRA Drag Racing mobile…