Encyclopaedia Britannica

Case Study:
Encyclopædia Britannica ®


For more than 240 years, Encyclopædia Britannica ® has been one of the world’s premier reference sources, written by Nobel laureates, scholars, historians, and subject-matter experts. JRL Group developed a licensing strategy that tapped into the vast library of content to launch a retail licensing program that seamlessly extends the EB experience into new categories, markets and distribution channels.