Encyclopaedia Britannica

Case Study:
Encyclopædia Britannica ®

Brittanica

For more than 240 years, Encyclopædia Britannica ® has been one of the world’s premier reference sources, written by Nobel laureates, scholars, historians, and subject-matter experts. JRL Group developed a licensing strategy that tapped into the vast library of content to launch a retail licensing program that seamlessly extends the EB experience into new categories, markets and distribution channels.

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