Category Archives: Licensing

Billy Goat’s Famous ‘Cheezborgers’ Coming To Jewel-Osco Stores

Cheezborger!  Cheezborger! Cheezborger!

The famous “Cheezborgers” sold by Billy Goat Tavern, a Chicago institution, now available at all Jewel-Osco stores.

The frozen beef patties — which despite the nickname will not come with cheese —launched at all Jewel’s 186 locations this month. The patties will be available in two sizes: a 3.2-ounce version dubbed “The Original” that’s meant to be stacked (the single, according to Billy Goat, is “for children and women on a first date”), and a third-pound patty called “The Curse Breaker.”

The Billy Goat has been open in Chicago since 1934, but a 1978 “Saturday Night Live” skit featuring John Belushi gave the humble restaurant legendary status. “Cheezborgers” and other menu suggestions made by owner William “Billy Goat” Sianis, a Greek immigrant, became widespread catchphrase.

World Famous Billy Goat® Tavern Expands Into Licensing

Chicago, Illinois  (June 9, 2016) -Steeped in over 80 years of rich tradition, The Billy Goat has appointed JRL Group as its exclusive licensing agency to develop and manage a comprehensive licensing program.

The iconic Billy Goat is known throughout the world. – not just for its famous “CHEEZBORGER, CHEEZBORGER, CHEEZBORGER!™ and NO FRIES, CHEEPS!™ (thanks to the legendary Saturday Night Live skit featuring John Belushi, Bill Murray and  Dan Aykroyd), but also for the origin of the curse of the Billy Goat on the Chicago Cubs.  Home of the Chicago Burger, The Billy Goat Tavern has been serving U.S. Presidents and other politicians, celebrities, journalists, and locals since its doors opened in the mid 1930’s.

Identified as a treasure of the city, The Billy Goat is a highlighted stop on several walking and bus tours of Chicago. The legendary hot spot has won numerous awards, including:  Best Chicago Tavern, Best Local Tradition and Best Burger. The Billy Goat has nine locations in the Chicagoland area and Washington, DC, and there are plans for expansion to other cities.

“We are thrilled to be working with a Chicago legend to extend the brand into new channels and markets,” said Andrew Lieb, President of JRL Group, Inc.  “There are some who can’t get to The Billy Goat as often as they’d like, and we look forward to bringing the unique experience to consumers through a variety of retail channels,” he added.

Categories available for licensing include food, apparel, publishing, gifts and novelties.

About Billy Goat Tavern

Home of the Original Chicago Burger, The World Famous Billy Goat Tavern has been serving up its “Cheezborgers!” to Chicagoans and visiting patrons since 1934.  A Chicago institution for 80 years, the Tavern has been spotlighted in numerous newspaper columns from the legendary writings of the late Mike Royko, highlighting its colorful history and the people who have frequented the Tavern over these many years.  From the famous Billy Goat Curse to the inspiration behind the SNL “Cheezborger!” skit, the Billy Goat Tavern has become a Chicago Landmark and a World Famous destination for people worldwide to visit.  For more information visit,

Nifty Home Products Debuts Complete Line of Betty Crocker™ Bakeware and Cookware at International Home and Housewares Show


Madison Lake, MN (March 7, 2016)In a partnership brokered by JRL Group, Nifty Products debuted its Betty Crocker™ branded bakeware and cookware accessories at the International Home and Housewares Show in Chicago.

The collection of bakeware and cookware accessories is designed to provide the home cook with simple solutions and make working in the kitchen stress-free.  The line will debut with oven accessories, including cooling racks, oven racks and roasting racks.

“We are delighted to be a part of the General Mills family,” said Frank Tiemann, President of Nifty Home Products.  “Betty Crocker and Nifty represent the perfect pairing, as both have the goal of making the home cook successful in the kitchen,” he added.

JRL Group Selected to Represent Estwing Tools

Deerfield, Illinois (May 20, 2015)— JRL Group, a full service licensing agency, has been selected to represent Estwing Tools, known as the world’s first and finest line of solid steel hammers. JRL Group will develop and manage a comprehensive licensing program under the Estwing brand targeting professional and DIY enthusiasts.

Since 1923, Estwing has been the leading manufacturer of the world’s most durable, comfortable, and attractive striking tools. Its innovative designs continue to create the most revolutionary and long-lasting hand tools in the market. Their patented shock reduction grip on all tools was designed with ergonomics in mind, and provides the best available grip for reducing vibrations caused by impact.

“For decades Estwing has been recognized worldwide for its legendary quality and durability and is a brand that customers take pride in owning,” stated Andrew Lieb, President, JRL Group.  “We are very excited about the licensing opportunities that will capture and deliver the innovation and performance Estwing customers’ have come to expect.”

The Estwing licensing program will target select product categories including hand tools, work gloves, tool bags, power tools, footwear, safety gear, and other related products.


A Full Throttle Partnership Between Cobra Electronics and Harley-Davidson®

Deerfield, Illinois (December 16, 2014)—JRL Group, Inc., a full-service licensing agency, announced today it has negotiated a licensing partnership between Cobra Electronics Corporation and the Harley-Davidson Motor Company for a special limited-edition Harley-Davidson branded CB radio. JRL Group is Cobra Electronics’ licensing agency.

“Cobra has been a leading designer and marketer of Citizens Band (CB) radios for decades and partnering with an iconic brand such as Harley-Davidson will deliver a unique opportunity for very loyal customers,” stated Andrew Lieb, President of JRL Group.


This special limited edition Harley-Davidson branded CB radio is available now at retail travel centers nationwide as well as The Harley-Davidson program complements the previously launched line of licensed Realtree® branded radar detectors, two-way radios, and CB radios. Both licensing programs are built around expanding Cobra’s superior reputation of innovative and high-quality, best-in-class communication devices in the marketplace.

Encyclopaedia Britannica® Expands Licensing Program with Phoenix International Publications

Deerfield, Illinois (December 1, 2014) – JRL Group announced it has secured a licensing partnership between Encyclopaedia Britannica, Inc. and Phoenix International Publications, Inc. to develop and market a line of high-quality educational products under the Britannica Kids brand. JRL Group is Encyclopaedia Britannica’s exclusive licensing agency.

“We look forward to working with the team at Phoenix International Publications to tap into the content rich library of Encyclopaedia Britannica,” stated Andrew Lieb, President of JRL Group.  “This partnership will complement the other Encyclopaedia Britannica branded educational products already sold at retail.

“We are thrilled to use our expertise in creating electronic children’s books in partnership with Encyclopaedia Britannica,” said Jack Alexander, CEO, Phoenix International Publications. “We are committed to enlightening, educating, and engaging children with our innovative, interactive products.”

Britannica Kids Animal Interactive Library

Britannica Kids Animal Interactive Library

The first product, Britannica Interactive Animal Library, is now available at leading retailers including Costco, Costco Canada, and Toys ‘R’ Us. The Britannica Kids Interactive Animal Library is an 8-book boxed set, complete with the following titles: Tooth & Claw, Reptiles, Birds, Bugs, Extinct Animals, Amazing Mammals, Sea Animals, and Hoof & Horns. Each book is made up of interesting facts and questions and includes vivid photos and illustrations about a number of captivating animals. The set includes an interactive pen that lights up and provides audio answers to the quiz at the end of each section.

This partnership, among others, adds to the wide array of Encyclopaedia Britannica and Britannica Kids–branded educational products sold at retail and online. The Britannica Interactive Animal Library will complement the launch of previous items at retail, including the Britannica Interactive Science Library, the Britannica U.S. Talking Puzzles, and the Britannica Kids: U.S. Presidents app on iTunes.