Madison Lake, MN (March 7, 2016) —In a partnership brokered by JRL Group, Nifty Products debuted its Betty Crocker™ branded bakeware and cookware accessories at the International Home and Housewares Show in Chicago.
The collection of bakeware and cookware accessories is designed to provide the home cook with simple solutions and make working in the kitchen stress-free. The line will debut with oven accessories, including cooling racks, oven racks and roasting racks.
“We are delighted to be a part of the General Mills family,” said Frank Tiemann, President of Nifty Home Products. “Betty Crocker and Nifty represent the perfect pairing, as both have the goal of making the home cook successful in the kitchen,” he added.