Deerfield, Illinois (March 2, 2012) — JRL Group, Inc., a full-service licensing and marketing services agency, announced today it has been selected as the exclusive licensing agency for Consumer Guide Automotive , one of the most highly respected and longest-running auto-review operations in the country.
For nearly 50 years, car shoppers have been relying on Consumer Guide Automotive as a trusted, useful, and reliable resource. Consumer Guide Automotive editors test drive and thoroughly evaluate virtually every new car, truck, minivan, and SUV sold in America. Editors rate each vehicle on a 10-point criteria and explain to the consumer why it may or may not be right for them. Vehicles are sorted into 20 classes (subcompact car, midsize SUV, compact pickup truck, etc.) and compared to their class rivals. Within each class, several vehicles are bestowed Consumer Guide Automotive’s Best Buy award.
“Representing Consumer Guide Automotive is truly an honor,” said Andrew Lieb, President of JRL Group, Inc. “Consumer Guide Automotive is both trusted and respected by the automotive industry and the consumers who rely on it during their vehicle shopping process. Our team looks forward to working with Consumer Guide Automotive and the automotive manufacturers who wish to strengthen their marketing campaigns by leveraging Consumer Guide Automotive’s content and Best Buy award.”
About Consumer Guide Automotive
Since 1967, Consumer Guide has published authoritative, objective reviews of new and used cars and trucks. Its staff of 16 includes 10 full-time automotive editors with more than 150 years of combined automotive experience. Consumer Guide’s singular focus is to make car shopping easier for consumers. Consumer Guide editors provide professional, unbiased evaluations of nearly 1500 new and used vehicles as well as expert shopping advice and insightful automotive editorials. Consumer Guide is based in Lincolnwood, IL. It is published by Publications International, Ltd. www.consumerguide.com
About JRL Group
JRL Group, headquartered in the suburbs of Chicago, is a full service agency specializing in both outbound and inbound licensing programs as well as strategic corporate alliances. JRL Group has a proven track record in creating and managing successful partnerships for some of the best known brands in the world. JRL Group licensing services include equity analysis, strategic planning, product concepting, administration and royalty management. JRL Group represents a broad range of clients in apparel, automotive, electronics, home décor, sports, entertainment, and publishing industries. The company’s website address is www.jrlgroup.com.