Category Archives: Apparel

World Famous Billy Goat® Tavern Expands Into Licensing

Chicago, Illinois  (June 9, 2016) -Steeped in over 80 years of rich tradition, The Billy Goat has appointed JRL Group as its exclusive licensing agency to develop and manage a comprehensive licensing program.

The iconic Billy Goat is known throughout the world. – not just for its famous “CHEEZBORGER, CHEEZBORGER, CHEEZBORGER!™ and NO FRIES, CHEEPS!™ (thanks to the legendary Saturday Night Live skit featuring John Belushi, Bill Murray and  Dan Aykroyd), but also for the origin of the curse of the Billy Goat on the Chicago Cubs.  Home of the Chicago Burger, The Billy Goat Tavern has been serving U.S. Presidents and other politicians, celebrities, journalists, and locals since its doors opened in the mid 1930’s.

Identified as a treasure of the city, The Billy Goat is a highlighted stop on several walking and bus tours of Chicago. The legendary hot spot has won numerous awards, including:  Best Chicago Tavern, Best Local Tradition and Best Burger. The Billy Goat has nine locations in the Chicagoland area and Washington, DC, and there are plans for expansion to other cities.

“We are thrilled to be working with a Chicago legend to extend the brand into new channels and markets,” said Andrew Lieb, President of JRL Group, Inc.  “There are some who can’t get to The Billy Goat as often as they’d like, and we look forward to bringing the unique experience to consumers through a variety of retail channels,” he added.

Categories available for licensing include food, apparel, publishing, gifts and novelties.

About Billy Goat Tavern

Home of the Original Chicago Burger, The World Famous Billy Goat Tavern has been serving up its “Cheezborgers!” to Chicagoans and visiting patrons since 1934.  A Chicago institution for 80 years, the Tavern has been spotlighted in numerous newspaper columns from the legendary writings of the late Mike Royko, highlighting its colorful history and the people who have frequented the Tavern over these many years.  From the famous Billy Goat Curse to the inspiration behind the SNL “Cheezborger!” skit, the Billy Goat Tavern has become a Chicago Landmark and a World Famous destination for people worldwide to visit.  For more information visit,

JRL Group Announces Two New Licensing Deals for American Racing ®

DEERFIELD, IL (May 1, 2012) — JRL Group, Inc., a full-service licensing agency announced today it has negotiated two new licensing partnerships for American Racing, the iconic market leader of performance and off-road wheels.

Recognized for over 50 years, American Racing continues to be one of the most prestigious wheel brands in the world. In the late ’50s, the original five-spoke American Racing Torq Thrust® wheel was introduced. It is considered by many to be the most famous drag and hot rod wheel of all time! From the Torq Thrust, to the Daisy and the Slot Mag, American Racing wheels have shaped the automotive industry since 1956. Today, American Racing continues to live up to its legacy as an iconic brand and an industry leader in craftsmanship, engineering, innovation and performance.

American Racing Vintage Apparel — A full line of stylized American Racing t-shirts will deliver the same trendsetting styles that American Racing is known for: speed and motor culture with a vintage twist. The American Racing vintage apparel will launch in early 2012 at Nordstrom Rack, Kitson, Men’s Warehouse, and other department stores, specialty stores and in specialty catalogs. The licensee is Wicked Quick, a privately owned apparel company that focuses on designs elements that are “built for speed.” The American Racing line of t-shirts is also available on Wicked Quick’s website:

American Racing Wall Décor–A complete line of garage and home wall décor that captures the American Racing lifestyle including tin signs, wall art, and other wall décor with American Racing iconic imagery. These items will launch in early 2012 at select retailers. The licensee is Square One Brands, a privately owned wall art company that taps into the affinity enthusiasts have for iconic brands.

‘We are excited to work with these two new partners to expand the American Racing brand into new distribution channels with uniquely designed products that capture the iconic styles of American Racing,” said Andrew Lieb, President of JRL Group.

The American Racing branded collection will continue to focus on lifestyle products such as apparel and accessories as well as items for the serious enthusiast such as wheel accessories, tire cleaning and repair, automotive tools and accessories, and chemicals & fluids.

About American Racing
Founded in 1956 manufacturing magnesium and aluminum racing wheels, American Racing Equipment® is one of the world’s largest aftermarket wheel manufacturers and distributors. Owned today by Wheel Pros, American Racing® markets its products in more than 22 countries on four continents. In the U.S., American Racing® products are sold through a network of more than 25,000 authorized dealers. Headquartered in Denver, Colorado, American Racing® is a wheel industry leader in craftsmanship, engineering, innovation and performance offering more than 140 wheel styles. For more info on American Racing®, visit

About JRL Group, Inc.
JRL Group is a full-service licensing and marketing agency specializing in the development and extension of corporate brands, trademarks, and sports properties, as well as providing consulting services. Headquartered in Deerfield, Illinois, JRL Group represents a broad range of clients in automotive, hardware, publishing, sports, and home fashion industries. The company’s website address is

About Wicked Quick Industries, Inc.
Wicked Quick, a “Built for Speed” clothing company headquartered in Portland, Oregon, offers both authentic team performance gear and lifestyle apparel. Wicked Quick’s speed inspired, attitude-driven lifestyle products are made in USA with superior fit, look and feel. The company’s website address is

About Square One Brands, LLC
Square One Brands creates and distributes high designed home décor products to several specialty retailers. Square One Brand’s design team is one of the most well known and highly respected designers in the industry today. To find out more information on these one of its kind home décor products, visit their website at