Our Team


Andrew Lieb – President

As founder and President, Andrew oversees all client service activities. Andrew has a passion for his work and his expertise in brand licensing, strategic partnerships and business development has led JRL Group to become an innovative leader and brand steward for corporate, sports, and entertainment properties.

Andrew brings over 25 years of brand licensing, sales promotion, and sports marketing experience. Since starting JRL Group in 1999, Andrew has successfully led the launch of numerous innovative brand licensing programs and marketing partnerships for world renowned companies such as Encyclopaedia Britannica, Snap-on Tools, Cobra Electronics, and Budweiser, just to name a few.

Prior to founding JRL Group, Andrew worked at Frankel & Company where he directed global and national marketing efforts for such clients as McDonald’s, United Airlines, and Pepsi. Additionally, he has extensive experience in forming strategic marketing alliances with industry leaders such as Wal-Mart, BP Amoco, NBA, Kellogg’s, Mattel, Ace Hardware, Warner-Brothers, Disney, U.S. Olympic Committee, NASCAR, NHRA and Coca-Cola.

Andrew earned his Bachelor of Arts degree in Corporate Communications from Northern Illinois University.

Cindy Wittenberg – Vice President, Finance and Administration

Cindy is responsible for all financial, contract compliance and royalty administration within the agency. Extremely organized and detailed oriented, Cindy possesses extensive experience in finance and compliance software applications. Prior to joining JRL Group, Cindy was a Vice President at Aon Corporation.

Cindy holds a Master of Business Administration from the University of Illinois-Chicago and a Bachelor of Science in Psychology from Baylor University.

Ellen Resnick – Director of Business Development

Ellen brings a journalism background as well as sales and marketing experience to JRL Group. Her public relations and advertising role in the hotel industry developed her creative skills and prepared her for the detail-oriented, fast paced industry of licensing and corporate alliances. Ellen is responsible for the development of strategies as well as overall management of client programs. Ellen earned her B.A. in Journalism from the University of Wisconsin – Madison.

Allison Bletnitsky– Licensing Manager

Allison is responsible for assisting in product development, marketing support and account management services for JRL clients. Allison plays a key role ensuring JRL client’s brand standards are adhered to and timelines are met. Allison previously worked in real estate development where she gained valuable business experience.

Allison earned her M.A. in Literature from Northwestern University and a B.A. in both English and Communications from Indiana University.